Creating Connections on Clubhouse

Creating Connections on Clubhouse

Clubhouse is the newest social media app that everyone is talking about – but how can it be used to build your network?

The new app is an invite-only, voice-based platform that allows users to join live conversations with almost no topic off-limits. Clubhouse offers a space for users to network with industry experts and other members with similar interests.

When it comes to social media apps, most people immediately think of Twitter, Instagram or Facebook. These apps focus on users posting their thoughts or photos, while other users can then like and comment on these posts.

Clubhouse takes a different approach when it comes to how users communicate with each other. The app is designed to be similar to a podcast where users can share their thoughts using their own voices. Other users can then jump into the conversations in real-time, sharing their views and opinions.

Right now, the app is still in “beta testing mode,” which means users will have to secure an invite before they can attend any of the live chats. However, if you want to secure a username, you can still download the app, pick a username and get on the waitlist.

Getting Started on Clubhouse

Step #1

You’ll want to start by setting up your profile after securing your invite.

Unlike other social media platforms, Clubhouse doesn’t limit the number of characters you use when writing your bio, so you can be as creative as you would like. Your bio will catch the attention of other users and will determine if they will want to connect with you.

Don’t forget to link your Twitter and Instagram to your account as well! 

Step #2

Before you jump into an active “room,” be sure to customize what you will see in your “hallway” by selecting topics from the “interests” page.

Clubhouse will use the interests you select to suggest rooms and people to follow based on your choices.

On the “interests” page, you will find several topics broken down into categories. These categories include wellness, identity, entertainment, and so many more. The topics you select will customize your “hallway” and find chats that fit your interests.

You don’t need to be picky with your selections since there is no limit to the number of topics you choose! 

Step #3

After personalizing your profile, you can head over to your “hallway” and check out the live “rooms” that fit into your interests.

If you are looking to find conversations happening at a later time, you can look at the calendar icon to add a chat to your schedule.

A room is essentially a seminar with speakers and a muted audience. As you enter a room, you will automatically be muted. However, you have the opportunity to ask a question by selecting the “raise hand” icon. Moderators will then be notified and can decide to unmute you.

All users in the platform have the opportunity to start their own conversations by creating a room.

Making a Meaningful Connection

After setting up your profile, selecting your interests and browsing through live rooms, it’s time to start building your network.

Making yourself visible is key to building your network on any platform, and Clubhouse is no different. While jumping into a room and being a member of the audience is a great way to learn from speakers, getting yourself involved in conversations allows people to get to know you.

Rooms are a great way to meet new friends and connect with new people around the world! Clubhouse has created an environment that allows for respectful debates, asking questions and open conversations between all users.

When you listen to a speaker, and they share something that sparks your interest, send them a direct message to let them know! This can be a great conversation starter and will help them remember you.

The best way to make yourself visible is by hosting a room. When you host a room, you are front and centre, sharing your own opinions on topics. Once you start sharing your opinion, listeners will connect with you on Clubhouse and your other linked platforms to send you direct messages.

If you are still unsure about starting your own room, start raising your hand during a live chat and insert yourself into the discussion. Whether you agree with another speaker or want to ask them a question, your comment may be a starting point for your new connections.

Is Clubhouse Right for You?

Like many other social media platforms, learning how to utilize its functions took time and getting used to in the beginning.

Clubhouse is still ironing out the edges with its most recent topic of discussion to find a way to keep its users safe from harassment and bullying. While the creators have built a platform that allows users to have open conversations, the lack of moderation control can be a cause for concern for some businesses. 

While the app is still in its beginning stages and continues to evolve, Clubhouse serves as a great platform to build connections with those in your industry or who have similar interests to you. Ultimately, depending on your industry and individual goals, your experience on Clubhouse may vary from other users.

When used correctly, Clubhouse can help creators and brands to build a substantial audience. Overall, the ability to have direct conversations with a group of people from all walks of life directly impacts your network.

If you’re looking for a platform to have meaningful, real-time discussions, Clubhouse might be the right fit for you! 

Don’t forget to secure your username while you wait on that coveted invite that will eventually come your way!

– Rebecca Pilkey is a Junior PR Specialist with Pink Palm MarCom

Is TikTok for You?

Is TikTok for You?

How to best use the new social platform for your marketing efforts

Wondering how you can use TikTok in your marketing efforts and increase brand awareness? If you use the new social media platform just right, you could grow your audience, increase engagement and reach millions of users.

TikTok, previously known as Musical.ly, was originally created for users to film short lip-sync videos to popular songs. After the name change in 2018, the content on the app generally stayed the same. While some of the most popular content on the app is still primarily lip-syncing and dancing videos, there is no set rule book as to what types of videos can be posted. You can find videos of users trying new recipes; the latest social media challenges; interior design trends;  and even book recommendations, if that’s what you’re looking for.

With over two billion downloads and more than 800 million active users worldwide, TikTok can be used for brands to reach new, larger audiences.


TikTok Demographics

As of May 2021, TikTok ranked seventh for the most used social media platform, with most of its users being teenagers and young adults between the ages of 10 and 29.

The app is also available in more than 150 countries, allowing users to create brand awareness worldwide. This can be a great platform to connect with new audiences in different countries.

While the design of the app does cater to the younger generation, app popularity continues to grow. As the types of content shared in the video continue to change, the reach and demographics of the app will shift.


Making your Video

TikTok has made it extremely easy to create and share content through the app. Once you know how the app works, the posting process takes little-to-no effort.

It’s important to remember viewers initially got hooked to the app due to the short video content posted.

Ideally, when posting, your video should stick to the 15-to-30-second range. Keeping your content short will also increase maximum watch time.

Make use of the TikTok song library and filters you can find on the app. These often go along with trends that can push the videos you post to the “For You” page (FYP).

Before posting your video, make sure to include closed captioning. This is an easy way to increase your video reach and make sure your content is more accessible.


Creating Engaging Content

The biggest draw to using TikTok is the short, engaging content it can provide. TikTok also uses a unique algorithm, catering the apps FYP to each individual user.

While it’s difficult to pinpoint how TikToks algorithm works exactly, there are some ways to help get your video on users trending pages.

New video trends are created daily, such as the latest dance challenge for a popular song or the use of an in-app filter. It’s important to stay on top of these trends because the algorithm prioritizes content that is popular in the moment.

TikTok allows brands to connect with their audience in a new, fun way. While seeing ads have become a new normal for consumers, users of TikTok aren’t looking to watch videos from brands that are pushing product.  

This platform is a great way to showcase behind-the-scenes content from a brand that wouldn’t normally be shown anywhere else. Videos showing how photoshoots work from the perspective of the photographer or quick try-on hauls from clothing companies can be a great way to engage followers.   

Starting a new social media platform can be time-consuming and overwhelming at times. An easy transition to using TikTok may be repurposing videos that were initially posted on Instagram or Facebook. That way, you don’t have to create brand new content right away.

It is also important to remember, while TikTok is meant to be a place to post more lighthearted content, it is important to continue to use the same message across all social media platforms.


Experiment and expand your marketing reach

TikTok can be an excellent way for a brand to continue to expand its marketing channels and increase brand awareness.

While the platform still has a way to go before it becomes a key player for brand marketing, it provides a lot of opportunities to expand marketing efforts and increase brand awareness.  By getting yourself on TikTok now, you can establish your following now and take advantage of the platform as it continues to grow.


– Contributed by Rebecca Pilkey, Junior PR Specialist, Pink Palm MarCom


How to Make an Effective IG Reel

How to Make an Effective IG Reel

You may have already noticed your Instagram explore page favouring IG Reels. At the very least, if you look at the navigation bar, the Reels tab has taken centre stage.

IG Reels are short 15-to-30-second videos set to music or your own sound. They are a great way to share fun and engaging content to help build your brand and grow your reach on Instagram.

If you are already utilizing Instagram’s story feature to keep your followers engaged, trying out Reels may be worth a try.

Here are some tips to make effective IG Reels:

#1: Create a storyboard

Setting an objective and planning your Reel can make filming your video way easier!

Reels should contain helpful information, tips and tricks or tell a story, all while showcasing your values and your brands personality.

They are meant to be fast and creative to catch the interest of your audience. However, they also provide a fantastic opportunity to connect more on a personal level with your Instagram followers and less like you’re selling a product.

While you shouldn’t make your Reel look like an ad for a product, this is an excellent opportunity to do a little show and tell for your followers.


#2: Practice Makes Perfect

After creating a storyboard, it is best to practice filming your Reel before posting. It is easy to forget how fast a 15-to-30-second video can go.

IG makes it extremely easy to edit, trim and delete any clips you have filmed without having to re-film the entire video.

Consistently creating excellent Reels could potentially land you a spot in the IG Feature section, which could reach an audience outside your current followers.


#3: Video Quality 

The quality of your video is essential. The Instagram Reel algorithm does not favour videos that are blurry due to low resolution. You can use filters or camera effects to make your video more creative.

Instagram also confirmed that using videos with visible watermarks or logos will also not be recommended to followers.

It is also important to keep in mind that the video will not do well if it contains a border of any kind or if most of the video is covered by text.


#4: Closed Captions and Subtitles 

After you have completed filming and editing your IG Reel, adding closed captioning is arguably the most important aspect before you post. This is helpful to people who tend to watch videos without sound but, more importantly, is a way to make your IG more inclusive to those who are deaf or hard of hearing. 

By being more inclusive to all your followers, you will have supporters who want to engage with the content you are posting.

It is also important to note that you should keep your closed captions in the centre of your screen, so it stays completely visible to those who need it!


Reach your audiences consistently

If you are someone who constantly posts IG Stories throughout the day, IG Reels may be the next thing you want to explore.

If you are concerned about trying to add yet another thing to your to-do list. Try re-using content! If you have a TikTok account that you regularly post to, save those videos and post those as a Reel.

While this is a great way to provide a long video format to your followers, through Reels, you can create more compelling content and increase your reach on Instagram. Try it out!


– Contributed by Rebecca Pilkey, Junior PR Specialist, Pink Palm MarCom

How to build and leverage a robust content strategy

How to build and leverage a robust content strategy

Looking to add more content to your social media channels and website? We often overthink what we could be posting online and spend a lot of time bouncing from topic to topic. The truth is, your business would benefit from a robust content strategy that not only outlines your subject matter but allows you to leverage it across multiple channels.

You see, social media is just one piece of a bigger content strategy. It should align with your website, print materials, and overall brand voice to give your clients a consistent experience. I’m not just talking about the words—the photos, colours and subject matter all play an important role.

As I write this article, I am visualizing the ways I can repurpose this article for various mediums. It starts with this 800-word article and translates into a blog post, then a video, and finally I break it up into small social media-sized bites of content. That content, if written well and supported by powerful graphics, will likely provide enough content for at least eight to 10 social media posts. Doesn’t that sound great?

Streamline a list of key topic areas

It all starts with a solid understanding of your business strategy and ideal clients. Take the time to unpack their needs and wants so that you can find the best voice to speak them. This important branding exercise not only helps your business determine how to speak to your customers, but it allows you an opportunity to create a consistent brand voice. This is what builds loyalty and trust with your client base.

Find five to 10 key topic areas that you can share your expertise on. These themes are “evergreen” and can be used and repurposed as you see fit. Your key topics are likely found on your website and in other marketing materials. Of course, you want to  highlight your products and services, but you also want to look at how you can help your clients and add value.

For example, if you’re a photographer, you don’t need to sell your services within the context of every key topic. You might want to broaden your topic areas and identify ways that clients can prepare for a photoshoot, or why annual family holiday photos are so important. Thought leadership is an important strategy to employ when you’re looking to make a name for yourself online.

You can also look at other topics that your business aligns with to round out your content themes. For example, you may want to showcase your community connections, the latest industry news or behind the scenes photos and videos of your business.

You will want to take the following steps for each key topic:

  • Create an outline per article/blog post.
  • Align the content with a relevant, powerful image.
  • Develop bite-sized information—content that is easily digested and pulled as quotes.
  • Determine who you will tag, link or mention in your social media or blog post.

Develop solid social media content

With your outline now complete, you want to build out your content. I like to use my visual assets to build out my strategy—this works especially well if you use Instagram. I find it much easier to work this way as people are typically drawn to visuals first. Once you have selected your visuals, add your text.

One thing that is crucial to every business’s content strategy—investment in quality photography. Whether you need portraits, lifestyle shots, flat lays or stock-like photography, it’s important to work with a professional. Not only can they capture content unique to your business, but they have the expertise and tools to provide you with content that will have a much longer life span.

Besides creating your own content, you may want to curate a selection of accounts to repost. There are several apps to repost on social channels such as Instagram; just be sure to attribute the photo and content to the originating account. 

And finally, be sure to leverage the searchability that social media offers. Research and use hashtags regularly to expand your audience reach. As mentioned earlier, you will want to tag your location and partners, so you can extend your reach and build your network.

Share what you love

Above all else, it’s important to be authentic and passionate on social media. You want your channel to exude your brand.

Repurposing your content can provide you with a consistent vault of material to work with for months, and most importantly, it can save you valuable time. And, who doesn’t want more time in a day?

Connect with me to learn more about optimizing your business’s communications efforts.

Why your business needs to be using Instagram Stories

Why your business needs to be using Instagram Stories

You might be wondering how to make use of some of Instagram’s newer features, including IGTV and Instagram stories. Instagram reaches millions of people worldwide daily, and it’s no surprise that many businesses include this social media channel in their marketing mix. In fact, according to Business Insider, 400 million people watch IG stories every day!

By creating a marketing strategy that is almost guaranteed to reach a wider, measurable audience than more traditional methods, IG stories allow for a more approachable look into what a business has to offer. Many businesses find success using IG stories, and that includes well known brands such as Aritzia, Gymshark, HelloFresh, and many more. There is no limit to what you can advertise and these different companies prove that success can be found using IG stories across the board.

It’s never been easier to connect with customers

Instagram Stories have created an entirely new way for businesses to engage with their target audience. By introducing features such as polls, Q&As, and reactions, IG stories allow for the consumer to engage with your brand like never before. 

Gaining direct insight into what consumers want is a valuable tool to be able to keep up with trends and adjust your target course as necessary. These features are also much more approachable for the consumer and allow them to engage with businesses easily and conveniently. 

Help your audience find what they’re looking for

IG stories provide ways to monitor statistics with ease, allowing businesses to see which posts have generated more engagement than others. Connectivity is encouraged and businesses are able to have consumers click links or ‘swipe up’ on the stories to be taken directly to the a target website. By pairing a direct connection to the consumer with clear feedback and statistics, it has never been easier to know what people are looking for.

Achieve powerful brand impact

Providing consumers with simple but effective imagery is the key to instagram stories. Many stories only appear for a matter of seconds, so catching the eye of the consumer is your goal. While this can result in a quick and easy way for consumers to notice you, it’s up to you to keep their attention. 

It’s best to use high quality, styled photos and videos, cohesive and coordinating colour schemes, and modern additions such as stickers or GIFs. Some of these novelties are interactive, which provides an opportunity for you to get feedback all while staying casual and concise. The platform is set up for this exact goal, and provides businesses with all the tools necessary to achieve their desired image. Some ideas for great IG stories:

  • Behind the scenes footage
  • New product announcements
  • Special events footage
  • Reposts of other on-brand IG stories

Create a strategy to make the most of your IG stories

Marketing through Instagram allows you to stay on top of the newest trends. Your business will be surrounded by other brands, influencers, and consumers—and that will keep you on your game! To make the most of IG stories, you’ll want to create a robust content plan that will keep you posting consistently engaging clips. Knowing your audience, learning what they want, and delivering that through IG stories is a sure fire way to ensure a business will be seen.

Ultimately, IG stories are one of the biggest opportunities in a digital wave for marketing businesses and brands. Story posts generate a lot of engagement, appeal to a large audience, and allow for quick conversions as links are built in! Instagram stories offers businesses a way to stay on top of their marketing and to connect with their audience like never before. 

~ Contributed by Madelaine Gaskell

What are your thoughts on Instagram marketing? Do you have any challenges with coming up with consistent IG story ideas? Leave a message in the comments!

3 Social Media Management Tools You Need to Know About

3 Social Media Management Tools You Need to Know About

If you manage Instagram or any other photo-based social media network, you understand how important it is to plan out your content in advance.

Here are three top Instagram management tools to help you get the job done:

Planoly is a visual planning tool that allows Instagram users to create calendars to plan their content, curate the content of others, schedule posts, and analyze performance. Service plans start with a no-cost option, which makes this tool very attractive.

Iconosquare is a powerful analytics, management and scheduling platform for brands and agencies. It’s a paid monthly service, but if you primarily convert leads from Instagram, this is definitely a viable option.

Hootsuite has been around for a long time, and has integrated Instagram management into its suite of tools. It may not have the visual planning power of Planoly, but it’s a great way to stay on top of your social media strategy.

Regardless of which tool you choose – you can always pivot to meet your changing needs.

Follow our blog for more tips on the tools you need to efficiently run your business.