fbpx
How to Make an Effective IG Reel

How to Make an Effective IG Reel

You may have already noticed your Instagram explore page favouring IG Reels. At the very least, if you look at the navigation bar, the Reels tab has taken centre stage.

IG Reels are short 15-to-30-second videos set to music or your own sound. They are a great way to share fun and engaging content to help build your brand and grow your reach on Instagram.

If you are already utilizing Instagram’s story feature to keep your followers engaged, trying out Reels may be worth a try.

Here are some tips to make effective IG Reels:

#1: Create a storyboard

Setting an objective and planning your Reel can make filming your video way easier!

Reels should contain helpful information, tips and tricks or tell a story, all while showcasing your values and your brands personality.

They are meant to be fast and creative to catch the interest of your audience. However, they also provide a fantastic opportunity to connect more on a personal level with your Instagram followers and less like you’re selling a product.

While you shouldn’t make your Reel look like an ad for a product, this is an excellent opportunity to do a little show and tell for your followers.

 

#2: Practice Makes Perfect

After creating a storyboard, it is best to practice filming your Reel before posting. It is easy to forget how fast a 15-to-30-second video can go.

IG makes it extremely easy to edit, trim and delete any clips you have filmed without having to re-film the entire video.

Consistently creating excellent Reels could potentially land you a spot in the IG Feature section, which could reach an audience outside your current followers.

 

#3: Video Quality 

The quality of your video is essential. The Instagram Reel algorithm does not favour videos that are blurry due to low resolution. You can use filters or camera effects to make your video more creative.

Instagram also confirmed that using videos with visible watermarks or logos will also not be recommended to followers.

It is also important to keep in mind that the video will not do well if it contains a border of any kind or if most of the video is covered by text.

 

#4: Closed Captions and Subtitles 

After you have completed filming and editing your IG Reel, adding closed captioning is arguably the most important aspect before you post. This is helpful to people who tend to watch videos without sound but, more importantly, is a way to make your IG more inclusive to those who are deaf or hard of hearing. 

By being more inclusive to all your followers, you will have supporters who want to engage with the content you are posting.

It is also important to note that you should keep your closed captions in the centre of your screen, so it stays completely visible to those who need it!

 

Reach your audiences consistently

If you are someone who constantly posts IG Stories throughout the day, IG Reels may be the next thing you want to explore.

If you are concerned about trying to add yet another thing to your to-do list. Try re-using content! If you have a TikTok account that you regularly post to, save those videos and post those as a Reel.

While this is a great way to provide a long video format to your followers, through Reels, you can create more compelling content and increase your reach on Instagram. Try it out!

 

– Contributed by Rebecca Pilkey, Junior PR Specialist, Pink Palm MarCom

#ClientLove: Fit Mums of Seven

#ClientLove: Fit Mums of Seven

Gina and Yella are twin firecracker moms of seven kids combined!

These Beachbody coaches connected with Pink Palm MarCom for a brand shoot in the fall. Their Instagram account has been growing exponentially since they first launched a year ago and they wanted new photos to freshen things up. Their vibe? Energy, health, wellness and family love. We can get behind that!

Shot on set at RocPal Custom Kitchens in Oshawa, Ontario.

Brand shoot concept by Pink Palm MarCom.

Photography by Josie Cipriano Branding.

Hair and Makeup by Two Chicks and Some Lipstick.

We love collabs!

We love collabs!

Pink Palm MarCom partnered with Sandals Resorts, the Barbados Tourism Authority and Live Virtual Vacation Experiences to bring a unique networking opportunity to local entrepreneurs.

On November 26, Durham Women’s Network zoomed to sunny Barbados for a special virtual lunch-hour networking session with Durham Region women for the last networking event of the year! It was a much-needed escape to end off 2020 and bring some warmth to the 70 participants on the livestream.  

Interested in developing some powerful partnerships? Contact us!

Learn more about our incredible virtual networking event

How to build and leverage a robust content strategy

How to build and leverage a robust content strategy

Looking to add more content to your social media channels and website? We often overthink what we could be posting online and spend a lot of time bouncing from topic to topic. The truth is, your business would benefit from a robust content strategy that not only outlines your subject matter but allows you to leverage it across multiple channels.

You see, social media is just one piece of a bigger content strategy. It should align with your website, print materials, and overall brand voice to give your clients a consistent experience. I’m not just talking about the words—the photos, colours and subject matter all play an important role.

As I write this article, I am visualizing the ways I can repurpose this article for various mediums. It starts with this 800-word article and translates into a blog post, then a video, and finally I break it up into small social media-sized bites of content. That content, if written well and supported by powerful graphics, will likely provide enough content for at least eight to 10 social media posts. Doesn’t that sound great?

Streamline a list of key topic areas

It all starts with a solid understanding of your business strategy and ideal clients. Take the time to unpack their needs and wants so that you can find the best voice to speak them. This important branding exercise not only helps your business determine how to speak to your customers, but it allows you an opportunity to create a consistent brand voice. This is what builds loyalty and trust with your client base.

Find five to 10 key topic areas that you can share your expertise on. These themes are “evergreen” and can be used and repurposed as you see fit. Your key topics are likely found on your website and in other marketing materials. Of course, you want to  highlight your products and services, but you also want to look at how you can help your clients and add value.

For example, if you’re a photographer, you don’t need to sell your services within the context of every key topic. You might want to broaden your topic areas and identify ways that clients can prepare for a photoshoot, or why annual family holiday photos are so important. Thought leadership is an important strategy to employ when you’re looking to make a name for yourself online.

You can also look at other topics that your business aligns with to round out your content themes. For example, you may want to showcase your community connections, the latest industry news or behind the scenes photos and videos of your business.

You will want to take the following steps for each key topic:

  • Create an outline per article/blog post.
  • Align the content with a relevant, powerful image.
  • Develop bite-sized information—content that is easily digested and pulled as quotes.
  • Determine who you will tag, link or mention in your social media or blog post.

Develop solid social media content

With your outline now complete, you want to build out your content. I like to use my visual assets to build out my strategy—this works especially well if you use Instagram. I find it much easier to work this way as people are typically drawn to visuals first. Once you have selected your visuals, add your text.

One thing that is crucial to every business’s content strategy—investment in quality photography. Whether you need portraits, lifestyle shots, flat lays or stock-like photography, it’s important to work with a professional. Not only can they capture content unique to your business, but they have the expertise and tools to provide you with content that will have a much longer life span.

Besides creating your own content, you may want to curate a selection of accounts to repost. There are several apps to repost on social channels such as Instagram; just be sure to attribute the photo and content to the originating account. 

And finally, be sure to leverage the searchability that social media offers. Research and use hashtags regularly to expand your audience reach. As mentioned earlier, you will want to tag your location and partners, so you can extend your reach and build your network.

Share what you love

Above all else, it’s important to be authentic and passionate on social media. You want your channel to exude your brand.

Repurposing your content can provide you with a consistent vault of material to work with for months, and most importantly, it can save you valuable time. And, who doesn’t want more time in a day?

Connect with me to learn more about optimizing your business’s communications efforts.