Leading up to the opening of their brand-new Cinnaholic franchise in downtown Oakville, Vikasni and Atheindhar reached out to Pink Palm MarCom for PR support. The goal? Create a promotional plan for the mouth-watering grand opening weekend event – which took place at the end of May 2022.
Among the PR efforts led by Pink Palm MarCom:
Writing and distribution of a news release that was sent to a targeted media list
Handling influencer relations and managing giveaways
Partnering with the Humane Society of Oakville and Milton on their annual Mission Pawsible campaign to leverage brand awareness
Compiling a post-event media coverage report that provided insight into the reach of our PR activities
A VIP night was held the night before opening, where influencers, local councillors and the Regional Chair attended a tasting and get some buzz going for the new location.
If you’re looking for plant-based dessert options – look no further. We highly recommend you try out the gourmet vegan bakery chain if you aren’t familiar with it! All their delicious treats are dairy-free, lactose-free, egg-free and cholesterol-free.
Luxury travel advisor Jennifer Gaskell started her career in retail travel just as the pandemic hit.
While it wasn’t the most auspicious time to break into the travel industry, Gaskell – with Whitby, Ontario-based Pink Palm Travel by TPI – made the most of a very challenging situation.
Body by Jill owner Jill Akerfeldt needed a brand refresh and new website to keep up with her thriving virtual fitness business.
What differentiates Jill from the rest? She not only helps people of all ages and abilities reach their fitness goals in the safety and comfort of their own home, but she makes sure everyone has a great time while doing it (seriously – check out her testimonials section)!
When designing the website, we wanted to make sure that it was easy to navigate for clients and easy to update for Jill as she has a full schedule.
Cinnaholic franchisees Allan and Kenia came to Pink Palm MarCom in fall 2021 for support with the opening of their brand-new location in Toronto’s High Park neighbourhood. Specifically, they were looking for public relations support for their grand opening weekend – which took place mid-December 2021.
If you’re not familiar with the gourmet vegan bakery chain, we highly recommend you try them! Their mouth watering goods are animal-free and free of dairy, lactose, eggs and cholesterol.
We put it our PR efforts into overdrive with tactics that included distributing a news release over the wire, managing influencer relations and providing a post-event media coverage report. We also organized a brand shoot that will give them months of social media content.
