Leading up to the opening of their brand-new Cinnaholic franchise in downtown Oakville, Vikasni and Atheindhar reached out to Pink Palm MarCom for PR support. The goal? Create a promotional plan for the mouth-watering grand opening weekend event – which took place at the end of May 2022.
Among the PR efforts led by Pink Palm MarCom:
- Writing and distribution of a news release that was sent to a targeted media list
- Handling influencer relations and managing giveaways
- Partnering with the Humane Society of Oakville and Milton on their annual Mission Pawsible campaign to leverage brand awareness
- Compiling a post-event media coverage report that provided insight into the reach of our PR activities
A VIP night was held the night before opening, where influencers, local councillors and the Regional Chair attended a tasting and get some buzz going for the new location.
If you’re looking for plant-based dessert options – look no further. We highly recommend you try out the gourmet vegan bakery chain if you aren’t familiar with it! All their delicious treats are dairy-free, lactose-free, egg-free and cholesterol-free.
Visit Cinnaholic Oakville today.
Looking to promote your own grand opening? Connect with Pink Palm MarCom.