Cinnaholic franchisees Allan and Kenia came to Pink Palm MarCom in fall 2021 for support with the opening of their brand-new location in Toronto’s High Park neighbourhood. Specifically, they were looking for public relations support for their grand opening weekend – which took place mid-December 2021.
If you’re not familiar with the gourmet vegan bakery chain, we highly recommend you try them! Their mouth watering goods are animal-free and free of dairy, lactose, eggs and cholesterol.
We put it our PR efforts into overdrive with tactics that included distributing a news release over the wire, managing influencer relations and providing a post-event media coverage report. We also organized a brand shoot that will give them months of social media content.
Photography by Josie Cipriano Photography.